Affiliate Marketing Management: Building Your Brand Army

You want your apology to clearly demonstrate how much you value the relationship you have with your affiliates. A proof that rating is not a reliable criterion for automatic affiliate approval is ShareASale’s test account ended with +50 rating (not that they don’t deserve it). Just check their and other affiliates’ feedback and you’ll see for yourself. …and you better have a goodfirst-sale/conversion bonus in place too! These are always great in motivating stagnant affiliates to activate.

affiliate marketing management

Back when I started mine, there was less than a dozen of us worldwide. Check out our guide on affiliate program management and affiliate marketing leadership here. Also, remember that you need diversification in your affiliate recruitment efforts. There are at least 18 types of affiliates you can and should reach out to, and doing it could be key to turning your affiliate program failure into success. Many merchants running affiliate programs ignore the importance of creatives. The best affiliate management software will equip you with everything you need to launch and maintain a successful affiliate program, while also letting you keep a close eye on its performance.

Finding and recruiting affiliates

Notifications can be set up for both positive and bad trends, such as when a campaign’s goals are met or when conversions or return on investment plummet within three hours. Are there adverts from a previous tracking method that you would like to reuse? Campaign information from other platforms, such as AdsBridge, Binom, Thrive, and BeMob, may be easily imported with its migration tool. Multi-tiered campaigns and a sleek user interface are just two of the ways in which FirstPromoter helps SaaS companies connect with their affiliates. Customized campaign creation and simplified partner onboarding are two additional benefits of this platform.

Often, affiliate managers have senior management executives that they report to in-house. If this is the case for you, expect to periodically update management on your progress and show that your affiliate program is generating suitable results. You may also be assessed regularly to see how you’re faring against expectations. IDevAffiliate is a feature-packed affiliate management solution that’s easy to set up and simple to use. IDevAffiliate currently offers integrations with over 175 shopping cart partners, including the likes of BigCommerce, Shopify, Stripe, and WooCommerce.


If that’s not a problem for you, then it’s great affordable solution to host your program. Whether you’re a small business getting started on your data journey or a global enterprise working with business-critical data, Supermetrics offers plans that meet all needs. Affiliate marketing is simplified as paying someone to send qualified visitors to buy your product. When a product is purchased, then that someone receives a commission from the sale of the product.

  • Those instances are no fun for affiliates, affiliate networks , and affiliate management companies .
  • Knowing your super affiliates and your smaller affiliates helps as well.
  • They can develop banners and other creative content that aligns with your brand guidelines and campaign goals.
  • Equipping affiliates doesn’t stop with training – continuous affiliate support is essential.
  • Besides clearly identifying all problems, they will also recommend effective solutions.

We focus on increasing sales and driving revenue growth for your business. Managing your affiliate program should involve continuous optimization. Pay Bonuses – Pay affiliates any promised bonuses or rewards as the result of specific promotions or contents.

You should not expect to pay an in-house affiliate manager less than $50,000/year, without even counting additional benefits and cash compensations. With an OPM agency, you will only pay a retainer fee and a performance bonus. True, the performance bonus may get pretty high, but that will mean your program is doing great and you’re selling and making a profit like crazy, so it will be worth it. To make sure it is, you can negotiate a lower retainer fee and increase the performance bonus. They are not your employees but your partners, and you cannot control them. All you can do is make sure they comply with your program rules and policies and motivate them to continue promoting your brand, products, or services.

Tapfiliate is a popular affiliate tracking software that offers a variety of features at an affordable price. LeadDyno is no stranger to tracking technologies and affiliate program management. In fact, they specialize in affiliate tracking for SaaS and ecommerce businesses. If you are selling a free-to-play mobile game that has a zero download cost but in-game virtual goods, you need to be very good with your data. You can determine how many days an average player will keep playing your game and how much and when that player pays for in-game items. Keeping acquisition costs below the revenue per player is the first step, but you will also need to understand how many days it takes for every affiliate channel to pay-back that cost.

The disclosures must be placed near the recommendation and written in an easily understandable way. Your terms and conditions should outline an affiliate’s requirements to follow the FTC disclosure requirements. Fresh creative content – Add new creatives such as banners, product photographs, or brand materials for affiliates. If you have creatives affiliate marketing tools that convert well for in your own advertising efforts make sure to share them with your affiliates. Application review – Make sure affiliates who applied to your program meet your standards and match your brand expectations. One method of controlling who joins your affiliate program is to disable auto-approve of affiliate applications.

affiliate marketing management

Publish affiliate specific blog posts and newsletters – Keep affiliates up-to-date of promotions, new products, sales, etc. Send monthly newsletters that contain promotional content, tips, success stories, or any changes to your program. Readtestimonials and reviewsabout our service as well assuccess storiesabout how various businesses increased revenue with an affiliate program. Make sure there is a clear description of the role, duties, and responsibilities of the affiliate program manager . If you’re running a large company, with a complex structure and a considerable inventory of products or services, activating in a competitive environment, you should definitely consider outsourcing. Every minute you lose training an in-house manager is another minute when you could be already making a profit.